Hi there!
Nice to meet you. I’m Sara – a Creative Director with 18 years of experience in marketing. I began my career in mass and digital, before falling shamelessly in love with the art of experience design while building interactive fire art at Burning Man over a decade ago.
As an advertiser and an artist, I’ve been lucky enough to have my work featured on Daily Planet, Wired, Effies, CMAs, Communication Arts, and Ex Awards to name a few. I’ve also had the pleasure of designing and teaching a new class on experience design at Miami Ad School, and sitting as a judge on several shows including the CMAs and Digiday.
Over the years, I’ve created idea-driven work for businesses like Google, Loblaw, Weston Foods, RBC, TD and Coca-Cola. I also moonlit as a small business co-owner for 9+ years, overseeing all creative work and running social at Halo Brewery in Toronto.
Above all these things, I believe in leading with humour and humanity, and that no job should be below anyone – ever.