Hi there!
Nice to meet you. I’m Sara – a Creative Director with 17 years of experience in marketing. I began my career in mass and digital working at places like Grip and BBDO Proximity, before falling shamelessly in love with the art of experience design while building interactive fire art at Burning Man over a decade ago. It didn’t take long before I extended my passion to my career and made the shift to Experiential, first at Diamond, and now at Mosaic North America.
As an advertiser and an artist, I’ve been lucky enough to have my work featured on Daily Planet, Wired, Effies, CMAs, Communication Arts, and Ex Awards to name a few. I’ve also had the pleasure of designing and teaching a new class on experience design at Miami Ad School, and sitting as a judge on several shows including the CMAs and Digiday.
Over the years, I’ve created idea-driven work for businesses like Google, Loblaw, Weston Foods, RBC, TD and Coca-Cola. I also moonlit as a small business co-owner for 9+ years, overseeing all creative work and running social at Halo Brewery in Toronto.
Above all these things, I believe in leading with humour and humanity, and that no job should be below anyone – ever.