Giving small business a big platform.

To change perception of the bank and break through leading up to the busy holiday season, we knew RBC needed an idea that would connect with consumers on a meaningful and local level. Something that lets the humanity not just of the brand shine though.

So we created a store within our store, transformed our space into a local marketplace for both fall and winter, and donated the stalls to local small businesses who had been hard hit by the pandemic.