Helping RBC move in on campus.

With an innovative new branch format poised to launch on campuses across Canada, RBC wanted to make a splash with a pop-up designed to tease the permanent space.

When it comes to the student world, what does moving to campus mean? Boxes. And lots of them. So we drew inspiration from this iconic symbol of moving to create a compelling and totally unbank-like space that stands out on campus and connects with students in their language where they naturally spend their time.