Making beauty more personal.

To change perception of Shoppers Drug Mart from being a convenient destination to buy beauty products to being the beauty destination for inspiration and expertise, we tapped into changing beauty norms and trends and invited Canadians to reconnect with the brand on an emotional level.

When it comes to beauty, there’s no one size fits all solution, so we designed our summer pop-up as a choose your own adventure experience. With four explorable areas (eyes, lips, skincare and fragrance), guests could learn from beauty experts, mix and match new looks, swatch to their hearts’ content, and use a custom app to curate their personalized beauty collection for the chance to win it.