Making Coca-Cola pop in Québec.
While the rest of Canada reaches for Coca-Cola, Québec reaches for Pepsi. So how do you turn around a decades-old passion for the competition and embed ourselves in the hearts and feeds of Québec’s youngest generation?
Easy. You tailor your marketing not just to a language, but to a culture and demographic that values meaningful experiences above all else.
A gathering spot for teens for generations, the iconic “dépanneur” is one of the only places they come en masse and enjoy freedom with friends. So we created a Dep of our own and stocked it with instagrammable, contextually relevant, totally immersive mini moments and programming that you could unlock with a bottle cap.