When it comes to innovation in search marketing, Google was leading the charge with Artificial Intelligence. But the Google team observed that some of the best results weren’t necessarily driven by the top of the brand marketing food chain, rather the mid-level marketers who were hungry to innovate and find results. Setting out to make an example of these innovative trailblazers with an award platform that celebrated their achievements in search – building a model for innovation that other brands and colleagues can follow within the new frontier of AI.

To help marketers everywhere take note and see what’s truly possible when you embrace all of Google’s AI search tools, and start celebrating and normalizing innovation in marketing as a new dimension to successful campaigns, we launched Google Search Honours Awards – a first-of-its-kind award show dedicated to not just ideas and results, but harnessing innovation in AI.

The event was designed to reflect the same level of innovation that guests applied to their programs. From immersive moments, to an AI art gallery, to a jaw-dropping award ceremony featuring a 3-course projection dinner, every touchpoint was built with innovation in mind.