Bringing back joy to the season.

What’s the best part of beauty? Experimenting. That’s where true joy comes in - when you get to experience all the different looks and products.

So, we joyfully gave the masses more to experiment with while they were stuck at home through a series of pre-recorded and live beauty Masterclasses, featuring not only real in-store beauty pros but beauty influencers that put smiles on every viewer’s (bold) lip.

To make sure everyone had access to all the best new products, we made the videos shoppable and housed it all on a microsite so consumers could watch, re-watch and add to cart.