Helping Canadians shop good ideas.

In late October, Meta approached us about launching their US campaign, the Good Ideas Shop, in the Canada market. The idea was simple: get consumers in Ottawa to see Facebook as the place where good ideas are found by featuring local businesses whose interesting products and services are shoppable on our platforms.

In less than eight weeks, we went from the brief to a full Ottawa takeover, with 414 OOH pieces, a fully shoppable window display in the Byward Market featuring six local small businesses, and a PR event to unveil it all to creators, dignitaries, and the local press.